Researchers are now expected to be able to communicate their work outside academia – but this requires a very different approach and writing style to those used in academic papers or grant bids. This workshop helps researchers understand how to think about the audience they’re writing for and tailor what they write accordingly. It provides them with the skills needed to write accessible and engaging copy. Although the focus is on writing for the media or for project websites (blogposts or news items) the skills are transferable to impact statements and lay summaries.