Working hard to keep stakeholders engaged helped us deliver a great publicity package for this charity.
Pancreatic Cancer Research Fund (PCRF) is a national charity exclusively dedicated to funding research into the UK’s deadliest cancer, to improve the 3% survival rate. In 2016 PCRF set up a tissue bank, with the aim of accelerating research both in the UK and internationally.
We produced a central bank of materials, including a press release, background Q&A, photography, and sourced and interviewed three patients whose tissue had been donated to the Tissue Bank as case studies. We also organised a filmed interview with the charity’s CEO Maggie Blanks and the lead surgeon from QMUL, Professor Hemant Kocher.
Approvals for materials were collated from all parties and the final documents were available for individual partner hospitals around the UK to tailor for their own regional publicity.
With no embargo possible, the story was offered exclusively to BBC’s Health Correspondent, Jane Dreaper, with exclusive access to one patient donor and the Tissue Bank itself.
“I was absolutely delighted that the Pancreatic Cancer Research Fund Tissue Bank featured on the BBC News! This was a complex project to pull together – in particular co-ordinating and liaising between so many partner institutions and individual people. You did this with great patience and diplomacy and gave the Tissue Bank the best start we could have hoped for.”
Maggie Blanks, Founder, Pancreatic Cancer Research Fund