Working hard to keep stakeholders engaged helped us deliver a great publicity package for this charity.

Pancreatic Cancer Research Fund

Pancreatic Cancer Research Fund (PCRF) is a national charity exclusively dedicated to funding research into the UK’s deadliest cancer, to improve the 3% survival rate. In 2016 PCRF set up a tissue bank, with the aim of accelerating research both in the UK and internationally.

The brief

Campus PR was tasked with launching the Tissue Bank in the media.


We had to work with a large number of partners, co-ordinating with both lead surgeons and press teams at the six NHS hospital partners: Barts Health NHS Trust (London); The Royal Free London NHS Foundation Trust; University Hospitals of Leicester NHS Trust; Oxford University Hospitals NHS Foundation Trust; University Hospital Southampton NHS Foundation Trust and ABM University Health Board, Swansea – plus Barts Cancer Institute at Queen Mary University of London (QMUL), where the Tissue Bank is housed.


About the Tissue Bank


 


Our response

We produced a central bank of materials, including a press release, background Q&A, photography, and sourced and interviewed three patients whose tissue had been donated to the Tissue Bank as case studies. We also organised a filmed interview with the charity’s CEO Maggie Blanks and the lead surgeon from QMUL, Professor Hemant Kocher.

Approvals for materials were collated from all parties and the final documents were available for individual partner hospitals around the UK to tailor for their own regional publicity.

With no embargo possible, the story was offered exclusively to BBC’s Health Correspondent, Jane Dreaper, with exclusive access to one patient donor and the Tissue Bank itself.

Outcomes

On 14 January 2016, the BBC broadcast an exclusive package on the Pancreatic Cancer Research Fund Tissue Bank on its flagship 6 o’clock news bulletin and again on the 10pm bulletin.


We are incredibly proud to have generated significant coverage for this charity that is close to our hearts and contributed toward their ultimate aim of stimulating new research to tackle this deadly disease.



“I was absolutely delighted that the Pancreatic Cancer Research Fund Tissue Bank featured on the BBC News! This was a complex project to pull together – in particular co-ordinating and liaising between so many partner institutions and individual people. You did this with great patience and diplomacy and gave the Tissue Bank the best start we could have hoped for.”

Maggie Blanks, Founder, Pancreatic Cancer Research Fund