Who should attend?
- Those looking to gain experience of broadcast media interviews or improve their interview technique.
- Those willing to look at their work from the ‘outside in’ and to find the potential in it for reaching a non-academic audience beyond the campus.
- Researchers from PhD level onwards.
What to expect
- An overview of what journalists are looking for in an ‘academic’ story
- A discussion of your research and of what elements will be interesting to a lay audience
- Advice on choosing your key messages
- Tips on how to modify the angle you take, or the language you use, to make your research more accessible
- A discussion of interview techniques and pitfalls to avoid
- Practical experience of a one-to-one interview on your research, with feedback.
What you’ll learn
- How journalists interpret stories for given demographics and audiences
- What’s involved behind the scenes at radio stations
- How to spot the media potential in a project, publication or event
- What questions are likely to be asked – and what is likely to be overlooked, ignored or cut
- How to prepare for, and conduct, a radio interview
- The pros and cons of live versus pre-recorded interviews
- Tips to ensure your key messages aren’t lost
- How to improve your presentation and delivery for media interviews
- How to have fun being a “go-to expert” on your specialism.
