For researchers: Intro to media skills
Mainstream broadcast media coverage can be an effective route to impact, delivering important messages direct to new audiences, raising the profile of your research and positioning your expertise. This practical media training workshop will give hands-on experience of what’s involved, and of how to prepare and conduct radio interviews with confidence. Delivered in small groups, it will help academics understand and find the angle in their research that will be interesting and exciting to journalists and to the audiences they serve.
COURSE LENGTH
3.5 hours
NUMBER OF DELEGATES
This course is designed to run with a maximum of eight delegates
Who should attend?
Those looking to gain experience of broadcast media interviews or improve their interview technique.
Those willing to look at their work from the ‘outside in’ and to find the potential in it for reaching a non-academic audience beyond the campus.
Researchers from PhD level onwards.
What to expect
An overview of what journalists are looking for in an ‘academic’ story
A discussion of your research and of what elements will be interesting to a lay audience
Advice on choosing your key messages
Tips on how to modify the angle you take, or the language you use, to make your research more accessible
A discussion of interview techniques and pitfalls to avoid
Practical experience of a one-to-one interview on your research, with feedback.
What you’ll learn
How journalists interpret stories for given demographics and audiences
What’s involved behind the scenes at radio stations
How to spot the media potential in a project, publication or event
What questions are likely to be asked – and what is likely to be overlooked, ignored or cut
How to prepare for, and conduct, a radio interview
The pros and cons of live versus pre-recorded interviews
Tips to ensure your key messages aren’t lost
How to improve your presentation and delivery for media interviews
How to have fun being a “go-to expert” on your specialism.