Who should attend?

• Those looking to gain experience of broadcast media interviews or improve their interview technique.


• Those willing to look at their work from the ‘outside in’ and to find the potential in it for reaching a non-academic audience beyond the campus.


• Researchers from PhD level onwards.

What to expect

• An overview of what journalists are looking for in an ‘academic’ story


• A discussion of your research and of what elements will be interesting to a lay audience


• Advice on choosing your key messages


• Tips on how to modify the angle you take, or the language you use, to make your research more accessible


• A discussion of interview techniques and pitfalls to avoid


• Practical experience of a one-to-one interview on your research, with feedback.