Working hard to keep stakeholders informed and engaged helped us deliver a great publicity package for this charity.
Pancreatic Cancer Research Fund (PCRF) is the national charity exclusively dedicated to funding research into the UK’s deadliest cancer, to improve the 5% survival rate. In 2019, PCRF funded a clinical trial into a biomarker test in urine, which if successful, will deliver the world’s first early diagnostic test for pancreatic cancer.
We worked with press officers at Queen Mary University of London to produce video clips for social media and organised an image bank to accompany our press release and Q&A document explaining the trial, the clinical need and its potential impact. We worked closely with selected journalists to shape the story and organise interviews and filming. We also involved several PCRF supporters whose families had been affected by pancreatic cancer and who were happy to help amplify our messages about the need for earlier detection of this disease. We co-ordinated the timing of the media announcement around the limited availability of the main researcher and the supporter case studies, plus the imminent publication of the charity’s newsletter, which featured the clinical study on its front page.