With its motto ‘Making Knowledge Work’, the University of Bradford is rightly proud of its research strengths and its position as the “technology university of the north”. Bradford’s media team asked Campus PR to deliver press officer training that would help staff broadcast those strengths to a wide audience.
We discussed and practised news release structure and deliberated on approaches to generating publicity across different media outlets, including adiscussion of the thorny topic of embargoes. We also covered the approvals process and best practice in liaising with partners, collaborators and funders.
We’ll let the testimonials speak for themselves:
“Although I have plenty of experience of media work, I hadn’t realised quite how different research PR was. Fortunately, Campus PR has vast experience of working with many institutions to achieve the best coverage for their research and this experience shone through with our one-to-one training sessions.
“Campus PR’s relaxed approach was reassuring but at the same time the sessions were comprehensive and thorough without ever getting lost in detail. I felt engaged immediately and could feel my confidence growing as each session developed. The training succeeded in demystifying what appeared a complex task and by the end I was eager to get out and put my new-found skills to the test! I would definitely recommend them to anyone wanting to develop a specialism in research PR.”
Mark Thompson, Media Relations Manager, University of Bradford
“As I’m new to research PR and without a scientific background, I had doubts in my ability to interpret complex research papers. Through one-to-one mentoring with Campus PR, I was able to draw on their experiences and knowledge to equip myself with the necessary tools to construct and execute research news releases, as well as gain confidence in handling academic and media relationships.
“Being able to spend time with individuals who have so much experience and success in higher education communications is a great opportunity for anyone starting out in the sector and I would thoroughly recommend they take up the opportunity.”
Jenny Watkinson, Media Relations Officer, University of Bradford