Horizon scanning for opportunities and support to create great copy has helped the British Institute of International and Comparative Law raise the profile of its researchers.
British Institute of International and Comparative Law
The British Institute of International and Comparative Law (BIICL) is one of the leading independent research centres for international and comparative law in the world, with 30 researchers working in areas as diverse as migration, cultural heritage and climate change.
The brief
We interviewed each researcher to understand their areas of expertise and on what issues they might be able to provide expert comment to a non-legal audience. We continually scan the news, identifying potential opportunities in advance, which we would run past the relevant academic.
We’ve then worked with the researcher to write a pitch, which we send to relevant outlets, and, when articles are commissioned, edit the initial draft to ensure it is as strong as possible and matches the style and word count required.
At key moments during the Brexit debates in parliament, we also sent out details to journalists of BIICL experts who were able to speak about the constitutional and rule of law issues at stake.