We worked with SELA to identify target audiences and potential routes to reach them and developed key messages which could be incorporated into their website and other communications.
While the launch offered an obvious opportunity to target engineering media outlets and use key messages around the impact of the initiative for the sector, the early stage of the programme meant there were unlikely to be further news hooks during the year. We advised SELA to use the rationale behind its creation (the need for stronger leadership within engineering) or the wider news agenda as a basis to pitch opinion articles, which could link back to the programme.
We drew up a calendar of important milestones within the programme, which could provide regular items of news for SELA’s own website, or be promoted on social media by the students’ themselves. This enabled SELA to easily identify work that could be delivered in house and more specialist, media-focused work that would be delivered by Campus PR.