Gaining media coverage of research is a powerful way to promote the strengths and expertise of your academic staff and raise your institution’s profile. However, publicising research brings particular challenges. This course will help you to be more confident in how to spot the newsworthiness of research, understand academic papers, ask the right questions of the researcher, navigate the politics of working alongside funders and collaborators, and produce accurate and effective press releases.
A maximum of eight delegates per Campus PR trainer.
Who should attend
Press officers new to the HE sector or to research PR, communications or marketing staff tasked with sourcing research-related stories.
What to expect
What you’ll learn