Press and media relations
Few small agencies working in higher education can claim several front page national news stories and regular coverage on prime time BBC broadcast news – but we can. And always achieved without compromising the original research.
Providing pathways to impact
We’ve generated news headlines all over the world. We promote research intelligently and carefully, working with you to craft the story from the strongest angle and selecting the best approach to pitch to different journalists and media outlets.
There are lots of ways to handle research stories and we have experience in them all: exclusives, press conferences, embargoed news stories, opinion pieces, photo stories, features and social media content.
Crucially, we’ll work with you to strengthen your institution’s engagement with various forms of media.
Publicity can provide a route to generating impact for research, whether it’s the front page of a national newspaper, a feature in a specialist magazine, a podcast interview, or a YouTube explainer.
It’s also a great way of showcasing your expertise, knowledge, innovations and potential services directly to specific audiences. It can generate new collaborations and partnerships, attract funding and investment and raise your profile – as an individual or an institution – to peers, nationally and internationally.
Research conference media relations
As well as working as a trusted partner to press office teams in research organistions and universities, we also support professional associations to deliver research PR for conferences and annual congresses.
We’ll set up a dedicated press office and work with you and your team to help achieve targeted media coverage for the new academic research presented at your event - creating talking points across the world.
Some of our latest press releases
To see the kind of stories we work with, and how we craft a press release to maximise the coverage it will receive, take a look at some of our most recent press releases:
