Communications and dissemination strategy for research
We don’t just write communications strategies – though we’re very good at that. We help our clients look at the bigger picture and see how they can get the most from their communications and research PR.
Connect your research with its audiences
Most universities and research programmes have limited resources available for their communications and engagement – so it makes sense to ensure you’re using these to maximum effect.
Our insights-led approach can help uncover what you want to achieve, identify the best routes to reach the audiences you want to target and the most effective mechanisms to use – which is as important to the impact agenda as it is to traditional PR and communications.
We audit existing activity – from benchmarking a website against peer institutions to analysing the effectiveness of communications – and recommend improvements. We facilitate strategic discussions around issues such as research, impact and communications, drawing out tangible objectives.
But while we’re able to provide a valuable external perspective to our clients, we also keep our feet firmly on the ground – we don’t create strategies that can’t be delivered.
Importantly for you, we base our strategies on well-established communications frameworks, applying theory and best practice to ensure we deliver a strategy and messaging that does what it needs to do.
How to write a research dissemination plan
Our brief guide explores you need to develop a research dissemination plan at the start of your project, and how to go about doing it.
A strategy to define purpose and messaging
How our team helped an academic health science centre to find a voice for their activities in a crowded innovation ecosystem.