For researchers: Planning research communications
Training
Many grant applications now demand that the applicants demonstrate how they will ensure that research outcomes are disseminated beyond academic circles. A practical and coherent communications plan will increase the chance of achieving impact from the research – and this means much more than simply a few web pages and an occasional newsletter. This course will help academics understand how to develop a realistic communications plan to effectively target key stakeholders outside academia.
Course Length
Half day - 3.5 hours
Number of Delegates
A maximum of eight delegates per Campus PR trainer.
Who should attend
Academics who are grant holders or who are looking to apply for grants; those within existing research projects or institutes who have responsibility for dissemination.
What to expect
- Guidance on general principles
- Practical exercises
- Group discussions and hand-outs
- Advice and information to put the skills learned into practice
What you’ll learn
- The key elements to consider when putting together a communications plan
- How to identify audiences
- How to develop clear, tailored messages
- How to identify project milestones and plan dissemination around these
- Which communications tactics might work
- How to cost your campaign and where to look for resources
- Which tools will help you evaluate success
- How to be fluid, without being vague!
