The European Association of Urology is a leading professional organization dedicated to promoting urological science, education, and clinical practice in Europe and beyond. It plays a crucial role in advancing urological research, facilitating collaboration, and setting high standards for patient care in the field.
We worked with the EAU to identify the most newsworthy research being presented at the conference from over 200 highly-rated abstracts. We interviewed the researchers and an EAU expert in that topic, to draw up eight press releases which were agreed by all relevant organisations.
We sent out the releases in advance under embargo to a carefully targeted list of UK and international journalists, following a schedule we’d designed to maximise the chances of coverage. With one team member in Milan, and others supporting from the UK, we were able to respond quickly to media enquiries, providing abstracts and setting up interviews with the researchers.
“We very much enjoy working with the Campus PR team on the press activities at our annual Congress. We can really rely on their expertise, they just know the drill. They are very flexible and, not unimportantly, also great fun to work with!”
Jarka Bloemberg, Global Manager Sales & Marketing, European Association of Urology